As we approach 2025, businesses need to invest time and effort in link-building as a key marketing strategy.
Recent insights from the 2024 Google search leak highlight the importance of having diverse and relevant links. Now, quality is more important than quantity. Links from reputable sites that don’t generate clicks may not be as valuable as you think.
User behavior is becoming crucial in link-building campaigns, so knowing how to attract clicks is essential for success in the coming year.
It may be time for you to reconsider your approach to building backlinks that foster genuine engagement.
This blog will discuss effective link-building techniques that fit these trends, along with expert insights.
Link-building is crucial for search engine optimization (SEO). It helps improve your website's authority and rankings on search engines, such as Google. When you acquire high-quality backlinks from trusted sources, you demonstrate to search engines that your content is valuable and trustworthy.
Here are 11 strategies to help you build backlinks:
Guest posts are articles you write for other websites to share your knowledge and insights. They help with SEO link-building by letting you include a link to your site. It not only drives traffic to your site but also boosts your credibility with search engines.
When writing guest posts, focus on trusted and relevant websites that align with your target audience. Make your content fit their style and offer real value.
Harvard Business Review accepts guest posts on various business topics, including leadership and work-life balance. Avoid using promotional language. Focus on being genuine to build trust rather than just gaining links.
Broken link-building involves finding links on other websites that lead to pages that are no longer available. These dead links can frustrate readers. By contacting site owners and suggesting that they replace these broken links with content from your site, you can help improve their website's user experience and gain a quality backlink.
First, look for websites in your niche that have broken links. If you don’t have relevant content, consider creating something that meets their needs.
Broken links give you an advantage because no one wants dead links on their site. Your task is to demonstrate that your content is the ideal replacement for the existing content.
“This strategy is effective because it helps website owners right away,” said Ron Evan Del Rosario, the link-building manager at Thrive Internet Marketing Agency.
“Broken links hurt the user experience and can damage a website’s credibility. To resolve this issue, we offer a solution by replacing the broken link with our high-quality, updated content. At the same time, we also earn or build backlinks.”
Resource pages, also known as content hubs or pillar pages, are collections of helpful links, guides, or tools focused on a specific topic. An example is a "Beginner's Guide to SEO Link-Building."
These pages serve as directories, helping users easily find trusted resources. To create a resource page that attracts backlinks, focus on topics that interest your audience. Organize content that solves real problems or answers common questions.
Make sure the layout is simple, easy to use, and updated regularly to stay current. Avoid filling your page with unhelpful links; every piece of content should be valuable and show your expertise.
In 2025, creating relevant and helpful content will be essential for successful link-building. Del Rosario pointed out that it's clear when an article is made to promote a service or product.
For example, look for the resources page on a college or university website. These pages are often updated with links to valuable articles for faculty and students. If you have an article on mental health, first find these resource pages and then use Google to search for relevant links.
First, check if your article fits well with the resource page. Gather all the necessary information, then email the person in charge of the page. They will accept your article and link it to your content. We have received many valuable backlinks from academic websites in the past.
In SEO link-building, the skyscraper technique involves identifying popular content in your niche and creating something better to earn backlinks.
To improve your content, start by researching what works well. Look for gaps or areas that can be better. Your goal is not to copy or rephrase what others have done. Instead, aim to create something much better that adds real value. It will encourage other websites to link back to your resource, thereby increasing its visibility and credibility.
If you find a popular guide on link-building, use the skyscraper method to create a better version. Enhance yours by making it more comprehensive or up-to-date by adding new insights, visuals, or interactive elements.
Promoting your content is essential for gaining backlinks. It helps your work reach a wider audience and attracts links from readers or industry experts who find it valuable. By sharing your content on social media, in email newsletters, or through collaborations, you connect with individuals who may want to link back to your insights.
Don’t promote every piece of content you create. Instead, focus on sharing content that is already attracting attention through organic traffic, shares, or comments. This content is likely to resonate with a larger audience, which increases your chances of gaining natural backlinks.
Local sponsorships are a way to support events, charities, or organizations in your community. They can help you build valuable links to your website. By sponsoring these activities, you often get mentioned on their website, blog, or in local news, creating good backlink opportunities. To achieve the best results, collaborate with brands or organizations that share your vision or mission, ensuring the partnership benefits both parties.
Being consistent helps strengthen your brand and attract people who share your values. Selecting the right sponsorship can foster strong connections within the community and establish genuine, high-quality relationships.
Interactive content such as quizzes, calculators, and tools encourages people to engage and share resources they find helpful. This sharing can naturally lead to backlinks.
For example, a real estate business could have a mortgage calculator, or a wellness site might offer a quiz to help people find their ideal workout.
To create effective interactive content, ensure it meets your audience’s needs, is user-friendly, and visually appealing. Don’t make it too complex or too specific, as this could limit the number of people who use it. Keep it simple, helpful, and shareable for the best results.
Research, case studies, or success stories provide essential insights that can attract backlinks from others in your industry.
This research does not need to be complicated. Even simple findings, such as feedback from customer surveys or insights from a recent campaign, can be easily shared by others.
A local business can look at its sales data to understand shopping trends throughout the year. When sharing this information, use clear visuals and simple summaries to make it easy to understand and share. To increase its impact, consider contacting brands or influencers who might be interested in unique findings or expert insights.
“Generally, Google prefers content backed by data. If you check the first page of any search term, you'll see that most blogs use research and data they have gathered themselves,” Del Rosario said.
“My best advice is to minimize the use of AI tools for this kind of content, do more research, make sure it’s well-organized, and include high-quality information and unique infographics for your website. In short, create something special!”
Participating in interviews or expert discussions presents excellent opportunities for link-building. When hosts feature you, they often add links to your website.
You can enhance your content by incorporating expert insights, and in doing so, you can also establish yourself as a source of authority for others. Look for industry podcasts, webinars, or blogs that seek guest insights and perspectives. When you respond, ensure that your answers are tailored to match the interests of your audience.
Prepare thoughtful and unique insights that show your expertise. Adding more value increases the chances that they'llwant to link to you for future content collaborations.
“Podcast link-building is effective for both SEO and brand authority. When you place backlinks on respected podcasts, you not only boost your visibility on search engines but also enhance your reputation as an authority in your field,” Del Rosario said.
If you're new to podcast link-building, start by building genuine connections. Reach out to podcast hosts who create content that aligns with your niche and target audience.
Offer something valuable first, like being a guest, collaborating, or promoting each other. The goal is to create a relationship that benefits both sides and naturally includes your brand in their story.
In-depth guides, detailed blogs, and comprehensive articles are excellent for building links because they offer valuable information that others want to reference.
Long-form content explores different angles of a topic, making it useful for resource or pillar pages. Keep it engaging and informative, using clear sections and visuals to improve readability.
Ensure that you regularly update your content with new insights and data to keep it relevant and shareable.
"Longer content, about 2,000 words or more, tends to rank better in search engines. Google’s algorithms favor content that provides thorough information on a topic. However, longer content shouldn’t be filled with unnecessary words," Del Rosario said.
If you’re writing a guide on home gardening, try to include 20 or even 30 tips instead of just five. Offer a mix of general advice, specific guidance, common beginner mistakes to avoid, and expert tricks. The more detailed your content, the better it will perform in search engines.
Use relevant keywords, create clear title tags, and optimize your meta descriptions to improve your online presence. Ensure your article is easy to read, with clear headings and bullet points that make it concise and organized. Lastly, remember to optimize your images and provide alt text for each one.
Joining online communities like Reddit can help you build backlinks and increase your brand's visibility.
One effective way to do this is by using brand ambassadors. They can contribute valuable insights to discussions while mentioning your site. As they engage with others, some community members might click on the links or share your content.
You want to set clear rules for how your ambassadors should interact online. It will help ensure their interactions are genuine and match your brand.
Help a Reporter Out (HARO), now called Connectively, closed on December 9, 2024, according to Del Rosario.
Other link-building tools are still available, including Featured, Help a B2B Writer, Source Bottle, and Source of Sources (SoS).
HARO has become increasingly crowded over time and is plagued by issues with spammers. It's a good idea to try different link-building strategies.
Even though HARO will no longer be available for backlinks, you can read our guide for proper pitching and link-building techniques.
To make your strategy more effective, use link-building tools. These tools help you find high-quality backlink opportunities efficiently. They automate tasks such as analyzing competitors, identifying broken links, and managing outreach. It saves you time and improves your results.
Here are the top seven link-building tools that you can explore:
Ahrefs is a powerful tool for analyzing links. It helps you find opportunities for backlinks, check your competitors’ link profiles, and track your progress. With its Site Explorer feature, you can discover high-quality prospects and improve your link-building efforts.
Semrush’s Link Building Tool helps you build backlinks effectively. It provides insights into finding new opportunities and allows you to reach out to potential partners directly on the platform.
Moz Link Explorer gives you a clear view of your backlinks and domain authority. It helps you find broken or low-quality links and suggests new high-authority link opportunities.
BuzzStream is an excellent tool for reaching out to potential link partners. It makes it easy to track conversations and manage campaigns. It helps you keep your link-building efforts organized and efficient.
Hunter.io makes it easy to find email addresses. Its bulk search feature allows you to gather contact information for potential link partners and start your campaigns smoothly.
Majestic provides useful metrics, such as Trust Flow and Citation Flow. These tools help you evaluate the quality and relevance of potential link sources. They are effective for strengthening your backlink strategy.
Pitchbox enhances your outreach with automated processes and personalized templates. It's designed for managing large link-building campaigns while keeping a personal touch.
Try these link-building tools to simplify your efforts and boost results. Many offer free trials, allowing you to explore their features without any commitments and see how they can enhance your link-building strategy.
Link-Building for SEO: Let’s Help You Get More Highly Relevant Backlinks
This guide provides everything you need to know about effective link-building. You will find actionable tips, essential tools, and expert insights to help you succeed. With the right strategies, you can acquire high-quality backlinks, enhance your SEO, and strengthen your online presence.
“Our team at Dimaus Internet Marketing Agency builds and maintains connections with website owners and journalists. It makes them more willing to support and share our clients’ content,” Del Rosario said.
“When we create articles or content that connect with these journalists or website owners, the better aligned these articles and links are with their site—the more natural our link-building efforts become.”
If you want your business to rank higher and attract the right audience, strong link-building is a must in 2025. At Dimaus Consulting, we help brands grow with proven SEO services, smart backlink strategies, and genuine outreach that gets real results. Whether you’re starting fresh or want to improve your current SEO efforts, our team is ready to support you every step of the way.
Get in touch with us today to see how better SEO can help your business stand out.